La Première Robe, a revisit of Guerlain’s iconic Little Black Dress
Since its release in 2012, La Petite Robe Noire has never ceased to be talked about. It must be said that she has many advantages … Between its jewel-bottle, its sweet and sparkling smell, and its swaying gait, it simply seems impossible to resist her. Moreover, his success was such that it earned him an exhibition in his honor on the avenue des Champs-Élysées from February 6 to April 15, 2015. Also, a year later, at the start of 2016, Guerlain has decided to satisfy us by offering us a new scented variation. This one is called The First Dress and is already presented as being particularly mischievous, charming and irresistible.
A new version of La Petite Robe Noire by Guerlain
This new perfume from Guerlain is an olfactory eau embroidered with the most beautiful black notes such as black cherry, black rose, patchouli or even black tea. In short, its fragrance has the color of La Petite Robe Noire itself. Its scent is immediately very energizing. It combines the zesty and tangy scent of bergamot with the peppery aspect of pink berries. These two ingredients with an intense smell are however softened by the cherry which comes to bring its fruity and sweet scents to the whole. Then, La Première Robe evolves towards a particularly feminine heart. This one consists in particular of black rose. Almond, on the other hand, releases an absolutely intoxicating fruity and powdery smell. Finally, its wake is more enveloping and intense. It is especially full of tonka bean, patchouli, black tea and licorice. Of course, La Première Robe is contained in the emblematic bottle of La Petite Robe Noire. It includes its famous inverted heart-shaped stopper which was already present on L’Heure Bleue and Mitsouko perfumes. This one nevertheless displays a more contemporary and colorful design than before.
The new look of La Première Robe
The reinterpretation of the scent of La Petite Robe Noire itself is the result of the work of Guerlain’s official perfumer, namely Thierry Wasser. Moreover, he is the first successor of the brand not to come from the family line. Also, in order to reinterpret the iconic Little Black Dress of the house, he was surrounded by many other talents. Indeed, the new packaging of La Première Robe is the fruit of the work of Olivier Kuntzel and Florence Deygas. In this case, this duo of illustrators had already worked on the development of the silhouette of La Petite Robe Noire when it was released in 2012. Indeed, it is they who imagined this figurine in India ink today. ‘hui known to all. Also, on the occasion of the release of La Première Robe, a very colorful touch has been added to the bottle. This one is very strongly inspired by the lipstick of the house of the same range. It was born thanks to the talent of Olivier Echaudemaison, the creative director of Guerlain makeup., In other words, La Première Robe owes its excellence to the association of four creative geniuses. As much to say to you that this new perfume already promises to seduce more than one.
Paris is his kingdom. She walks it with a perky and light step. His dancing gait leaves no one indifferent. If you have already seen her, you will not have been able to forget her… Indeed, since 2012, La Petite Robe Noire is everywhere. His silhouette is now known to all. It has become a real bestseller in perfumery and undeniably ranks as one of the legendary perfumes of the Guerlain house. Also, at the start of 2016, Guerlain decided to satisfy us by offering us a new variation of its scent. Guerlain’s Première Robe has just been released and is already described as being totally irresistible, sparkling, charming and luxurious.
Who is this new Première Robe from Guerlain?
La Première Robe is a new juice created by perfumer Thierry Wasser. The latter was inspired by the dress itself and thus embroidered this new juice with beautiful black notes. Indeed, the black cherry appears from the top notes. It brings its fruity and sweet smell and thus fills all the greed of women. It is accompanied by an invigorating scent of bergamot as well as the spicy aroma of pink berries. As you can see, La Première Robe by Guerlain is not lacking in vitality. Then, its scent evolves towards an intense femininity. This shows through the black rose which is softened by the more powdery aspect of the almond. Finally, La Première Robe reveals an enveloping and intense trail consisting in particular of tonka bean, patchouli, black tea and licorice. The whole thing is, of course, contained in the emblematic bottle of La Petite Robe Noire. It must be said that this one has an absolutely crisp shape. It takes the look of its predecessors, L’Heure Bleue and Mitsouko, and proudly displays its inverted heart-shaped cork. For the occasion, however, it has been revised with more modernity and displays a new, very colorful look. This new graphic is signed by designers Kuntzel and Deygas, well-known figures of Guérin …
Kuntzel and Deygas, already present on the La Petite Robe Noire project
If the designer duo Kuntzel and Deygas are already known to the house of Guerlain, it is quite simply because they are the ones who designed the silhouette of La Petite Robe Noire in person.when it was released in 2012. What is more, the latter were not new to the beauty sector since they had already signed the creation of an advertising film for a fragrance by Yves Saint-Laurent in the 90s Of course, at a time when each fragrance is embodied by a celebrity, the idea of using a figure drawn in Indian ink as a muse did not go unnoticed. The concept was a real challenge, but its success exceeded all of Guerlain’s expectations. Also, it is quite logical that the brand decided to call again on this talented duo of designers to create the packaging for La Première Robe. However, it must be recognized that once again the result is absolutely charming.